Travel Talk

When travel influencers and Tripadvisor collide

TA wouldn’t be the first to confuse a foundation of impressive social media numbers with quality. And they wouldn’t be the first to not seriously consider the implications of creating a social media platform which brings the writer into direct contact with the end user. […]

Food & drink

Can You Trust Tripadvisor Reviews?

A recent travel article claimed between a third and a half of reviews posted on the travel website Tripadvisor were fake. There is no doubt there are fake reviews on Tripadvisor. But most of the ones I’ve seen are clumsy and not particularly difficult to spot. […]