Perfectly located just a short stroll from Playa Levante and an even shorter one from the old town, Hotel Benidorm Plaza is a modern, clean, bright and friendly hotel.
Vía Emilio Ortuño, 18
More mid-rise than high rise, the Benidorm Plaza is unremarkable in comparison to some of its skyscraper contemporaries but what it lacks in height it makes up for in character. Staff were efficient and friendly maintaining very high standards of customer service. Largely populated by mature Spanish when I was there, menus and entertainment were largely geared towards their needs with rather bland dinners and the nightly cabaret strains of Livin’ La Vida Loca to accompany them.
Although a tad on the small side, rooms are immaculately clean, brightly decorated in cream with red panelling and light beech furnishings, comfortable and have plenty of storage space. Each room has a balcony overlooking the pool and outside entertainment area and if you scan the horizon carefully you can catch glimpses of the sea in between the surrounding skyscrapers. I was there in high summer and the sun reached the balcony for a couple of hours in the early afternoon which, given the temperatures, was more than enough. The en suite bathroom is fresh and funky in vibrant red and white tiling with a good sized, walk-in shower which packs a powerful blast of constant hot water. There’s free WiFi in the room and a packed welcome basket of tropical fruits lasted me for several days.
A large covered swimming pool and sun terraces are very pleasantly laid out with tropical plants and palm trees providing welcome greenery and shade. Alongside, a large terrace set with tables and chairs provides the venue for poolside drinks and the nightly outside entertainment. There’s a very large and comfortable, if a little old fashioned, lounge bar inside for when the nights get cooler. By 9.30pm the dining room was so busy that you had to queue for a table. Food was plentiful and hot and there were always salad, meat and fish choices but menus were a bit jaded save for some highly notable exceptions such as the tapas special and the chocolate fountain.
Prices from €80 per night for room and breakfast.
Andrea (Andy) Montgomery is a freelance travel writer and co-owner of Buzz Trips and The Real Tenerife series of travel websites. Published in The Telegraph, The Independent, Wexas Traveller, Thomas Cook Travel Magazine, EasyJet Traveller Magazine, you can read her latest content on Google+